Nicole Kirchoff of Live Advantage Bait, LLC is a passionate voice for aquaculture and advancing the fish culture worldwide.  Live Advantage Bait has been in business for more than 10 years and was the nation’s first farm to commercially produce any species of marine baitfish. Since their inception, Live Advantage has gone above and beyond to ensure its farm has little to no environmental impact to the natural resources. The company is a true leader in applied aquaculture innovation, restoration, and conservation.

More than 90% of the farm’s water is recycled and energy efficient technologies have been implemented to reduce utility bills by hundreds of dollars each month.